This quick post to let you know that once again we have been published as experts on one of the main french IT information website, Le Journal du Net. This article gives some ideas to professional bloggers on the way to keep their blog alive when they are on holidays.
At the beginning of july, we have been published as an expert in one of the main technological website dedicated to professionals. 01Net is a reference in IT topics, such as is Le Journal du Net.
This article was dedicated to online storage using the cloud computing, and how it helps to collaborate.
We are quite proud to offer to our customers our expertise and opportunities to be seen by a huge audience, including their core target.
As we have previously seen, offering a properly localized web-application is a key success factor to launch in european markets. Our case study will today be about Zoho Docs.
Zoho is a suite of applications that might be useful to SMB's. Chat, Docs, Emails, Forms, ... A lot of tools are available on Zoho. We will specifically focus on Zoho Docs.
The first thing to do, to size up the localization of Zoho Docs is to change the profile settings to define French as the default language. Once we have done this, we should see the french UI.
This is where problems begin. The first thing that we will notice is that the interface is only partly localized. French strings and english strings are mixed up. Almost 40%, if not 50% of these strings are still in english. Lets have a look.
Continue reading "Case Study : Zoho Docs fails its internationalization" »
With this article, we would like to introduce to you a new category on this blog. Called "They launch in France...", we will use it to describe start-ups that launch in France, and see how they proceed and what can be improved.
The first company we will consider is Hootsuite. Hootsuite is a social dashboard that helps you manage your presence on the different social networks. It is particularly relevant for agencies or companies that need to have a clear sight of their online presence and of the interactions that are generated by this presence. Thus, Hootsuite provides analytics or scheduled publication tools.
They are available from France and announced that they launched in France due to an internationalization program. Everybody can contribute to the translation of Hootsuite. Crowd-sourcing the localization is an excellent way to have a quick deployment in a lot of countries; but it also implies that you don't really control the quality of the translation, and sometimes it feels like it's not a professional one.
On the Translate Program page, Hootsuite says that the french localization is almost 100% done. Lets consider it.
Continue reading "Case study : Hootsuite launches in Europe" »
This week, it was an honor for us to be published for the first time as an expert on one of the main french IT website.
The article that has been published was focused on the key success factors that will help professionals (entrepreneurs, SMB's managers, consultants...) to better manage their professional blog. We explain how the blog evolved during the last few years to really become a content management system (CMS) which allows you to create either websites or blogs. Then we give the main tips to consider a successful blogging strategy.
This article has also been chosen to be part of the selected articles of their newsletter.
More of this actions will come in the next few weeks.
To be continued...
It becomes a recurring event.
The Chamber of Commerce of Paris organizes daily courses dedicated to professionals. Different version of these courses are available. You thus can either visit the place where a lot of innovative technologies are demoed, or attend more formal courses on topics like "How to use Facebook and Twitter in a business perspective", or the marketing email.
Once a quarter, the theme of one of the formal courses is dedicated to professional blogging. As a partner of the Chamber of Commerce, we are once again invited to speak at this event.
Last time, 15 to 20 SMB's founders or managers were there to discover what use can be considered with a professional blog, what can be the benefits for their business, or how to easily create a blog with TypePad.
This event is supposed to last half a day and we are really pleased that the Chamber of Commerce of Paris trusts on us. It will takes place on monday the 20th and you can still register here.
During two days, Paris will host the eG8.
This event, organized just before the G8 which will gather presidents of the 8 most powerful countries in the world, aims to be a moment where some of the most influencial people working in the Internet will discuss of its future. Here is how french president Nicolas Sarkozy presents the eG8 :
The Internet's multilateral dynamic, and the driving role that the private sector and civil society play in its development, have led me to invite the major stake- holders of this ecosystem to Paris, so that the meeting of Heads of State can benefit from their vision. The content of your exchanges will be conveyed to the Heads of State and governments of the G8. A new phenomenon requires a new method of consultation, one that recognizes the legitimacy and the responsibility of the actors concerned: hence the idea of this e-G8 Forum.
During these two days, many conferences will take place on topics such as "the Internet & economic growth", the intellectual property or innovation. Speakers like Eric Schmidt, John Donahoe or Jimmy Wales will be there to share with the audience their vision of the Internet.
As an influential actor, representing american start-ups in Europe, we have been invited to be part of the french delegation at the eG8. We are quite proud of it.
We hope this will be a good opportunity for us to express our point of view on topics such as Net Neutrality or the support that should be provided for new actors in this sector.
Ten days ago, we were invited to speak in front of 20 irish entrepreneurs on how they could use blogs to develop their business in France, and how to adapt to this market.
Network Irlande organized this event which is supposed to be the first one of a series of many. It took place at the Procope Cafe. This series will provide to the members of Network Irlande, the basic knowledge on how to use the internet to grow their business in France.
During this breakfast, we explained to the attendees what are the different type of uses a professional can have with a blog (corporate blogging, manager's blog, crisis' blog, event's blog, power full websites, ...), we gave them the success keys and we demonstrate how to do that easily with TypePad.
We were really pleased to collaborate with Network Irlande and Entreprise Ireland.
If you are working as well for a governmental organization or for a group of foreign entrepreneurs and if you would like us to speak on this topic to your members, feel free to contact us: contact@ezembassy.com
Being the editor of the TypePad Magazine, we talk about a lot of topics. This magazine aims to provide information to professionals about the use of blogs in a business environment. Thus, we give a lot of advices to reach this goal.
But we also try to broaden the topics we deal with in order to give our prospects and customers a clearer sight of what they can do with the internet in their professional life, and what are the debates that have or might have an impact on the way they exploit the internet.
Therefore, we write about cloud based applications dedicated to a professional use such as PressKing, DropBox, Oxatis or Google Apps.
But we also talk about Open Data, curation, networks saturation or net neutrality. Our goal is to become an information source for professional who wants to learn how to better use the internet and who wants to understand what these expressions mean.
We're today proud to be one of the main reference on these topics on the internet in France. In this context, we have been invited to attend to a press conference, organised on wednesday the 27th by the Elysée, which is the french equivalent to the White House. During this conference, Nicolas Sarkozy, the french President, will announce the creation of the National Digital Council and the list of people who will be part of it.
It is an excellent opportunity for us to promote our activity and our clients, such as TypePad.
